Salesforce Lightning comes loaded with new and updated features that make it easier than ever to manage the sales process.
Sales managers who track individual performance of sales reps to measure sales success often look for metrics such as Activity to Opportunities or Type of Activity. These metrics provide insight into what’s really going on. Are sales reps making phone calls when they say they are? Are they completing each stage in the pipeline?
Salesforce Einstein is an artificial intelligence (AI) tool that is powered by “advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery”, according to Salesforce. This all sounds incredibly complicated, but the value it provides is actually quite simple.
With Lightning App Builder, you can completely customize your Salesforce experience to fit your team’s needs. The simple and intuitive drag-and-drop tool allows you to build Lightning pages in seconds by selecting components from the components library, where you’ll find pre-built Salesforce components and components built by Salesforce partners
Clean data is essential to any organization — when sales reps don’t have to think twice about the quality of their data, the more time they have to spend on what matters most: developing quality customer relationships.
We’re in the age where we expect to be able to take work with us wherever we go. This is especially true for sales reps who need the flexibility to take action on opportunities regardless if they’re in the office, on the road, or at home.